We make emerging
sports bettable.
Official league data, global sportsbook distribution, and a media engine for 29+ alternative sport leagues -- from BKFC to Formula Drift to Power Slap.
Choose your path.
Built for Every Stakeholder
Whether you run a league, produce events, or invest in sports -- we have infrastructure for you.
Your league deserves
real data infrastructure.
We make emerging sports bettable. From combat to racing to precision sports, we build the data infrastructure, odds feeds, and sportsbook integrations your league needs to unlock real betting revenue.
- Proprietary scoring models built from scratch
- Real-time data feeds for sportsbook integration
- Full qualification and onboarding pipeline
- League valuation and market intelligence
Trusted by leading alternative sport leagues
The Team
Operators, fans, and technologists building the infrastructure for alternative sports.
Joe Dunnigan
Founder & CEO
Leading the vision to build the definitive data infrastructure for alternative sports and emerging betting markets.
Todd Ballard
Co-Founder, President & CGO
Driving growth strategy and global partnerships that connect alt sports leagues to the betting ecosystem.
Michael Jordan
Co-Founder & CPO
Shaping product strategy to deliver real-time sports data ingestion, normalization, and distribution at scale.
Tom Chapman
CFO / COO
Overseeing financial strategy and day-to-day operations to ensure sustainable, scalable growth.
Andy Straight
VP, Partner Marketing
Building relationships with leagues, sportsbooks, and media partners worldwide.
Ant De Rosa
Head of Trading
Leading trading operations and market-making strategy across alternative sports betting markets.
Neale Deeley
Senior Advisor
Providing strategic guidance on sports data, betting infrastructure, and market expansion.
Walker McBride
Strategic Advisor
Advising on business development, partnerships, and go-to-market strategy for emerging sports verticals.
Stay on the edge.
Industry analysis, league deep-dives, and betting market intelligence. Follow the story of alternative sports data.
Partner with us.
Want to bring your league's data to the betting world? Looking to integrate alt sports odds into your platform? We want to hear from you.