From parking lot
slides to primetime.
Japanese import culture gave birth to drifting. American arenas made it a sport. We built the data infrastructure that turned it into a betting market. Because every sport deserves infrastructure.
The sports you love got ignored.
We're fixing that.
The NFL has a $113 billion deal with broadcasters. They have armies of statisticians, real-time data pipelines feeding every sportsbook on the planet, and an entire industry built around their numbers. Meanwhile, Formula Drift — a sport that fills stadiums and racks up tens of millions of views — was left to figure out data infrastructure on its own.
Same story with bare-knuckle fighting. Same with electric rallycross. Same with competitive slap, drone racing, disc golf, lacrosse. These aren't niche curiosities. They're the sports a new generation actually watches, bets on, and cares about. They just never got the tools the big leagues take for granted.
ALT Sports Data exists to close that gap. We build the APIs, the odds feeds, the structured datasets, and the real-time pipelines that turn growing sports into investable, bettable, tradeable markets. We don't pick winners. We build the rails.
Every sport deserves infrastructure. We're building it — one league at a time.
The sports reshaping the game.
Real leagues. Real data. Real growth.
Formula Drift
“Born in parking lots. Built into an empire.”
It started with Japanese import culture — kids sliding S13s in warehouse lots at 2AM. Two decades later, Formula Drift is the world's premier professional drifting series, pulling 100K+ fans to events and millions online. But drifting is judged, not timed. Angle, speed, line, proximity, style — all subjective. ASD worked with FD to turn subjective judging into structured data feeds, creating drift betting markets that sportsbooks actually trust. That's the mission: take the sports people already love and give them the infrastructure they've been denied.
Bare Knuckle Fighting Championship
“From underground to primetime.”
Five years ago, bare-knuckle fighting existed in the shadows. Today, BKFC fills arenas and streams to millions. But without structured data — fight stats, odds feeds, historical records — the sport couldn't unlock its full commercial potential. ASD became their data backbone, giving sportsbooks and media the infrastructure to treat BKFC like what it is: a legitimate, fast-growing combat sport.
Electric Rallycross Racing
“The future of motorsport runs electric.”
Travis Pastrana and the Nitrocross team are redefining racing — electric vehicles, stadium courses, head-to-head brackets. The challenge? Getting real-time telemetry, qualifying data, and race odds into sportsbooks at the speed these cars move. ASD built the pipeline. Now every heat, every qualifying run, every bracket matchup is a bettable moment.
Power Slap League
“Don't look away.”
Dana White saw something the market hadn't priced in: competitive slapping draws massive eyeballs. But viral clips don't build a betting market — structured data does. ASD provides the fighter profiles, historical matchup data, and real-time scoring that turn spectacle into a sport bookmakers can confidently offer lines on.
The numbers behind the mission.
29+
Leagues Powered
200M+
Data Points Processed
50+
Sportsbook Partners
99.9%
Uptime
29 leagues. One belief.
Every league here chose to invest in their data story. That choice separates growing sports from dying ones.
The future of sports is already here.
We don't just sell data.
We believe in these sports.
Whether you're a league that needs data infrastructure, a sportsbook chasing new markets, or a developer building the next killer sports app — there's a seat at this table.